We’re taking a big leap this year and running our biggest advertising campaign ever! And we have chosen to work with the only directory we actually use, the ReDirect Guide. If you are not already familiar with them, the ReDirect Guide is “The Healthy & Sustainably Lifestyle Directory” with editions in Portland/Vancouver, Salt Lake City/Park City, and Denver/Boulder/Ft Collins. Their mission is to “foster the growth of the sustainable business community, facilitate green lifestyles, and empower consumers to leverage their everyday purchasing decisions into powerful and measurable support for social responsibility, environmental stewardship, and healthy communities.” It is truly a badge of honor to be a Certified Green Business, and we’ll be wearing ours proudly. The print edition with our ads will be available on Earth Day, April 22, 2013. In the meantime, check out our listing on the website – there are coupons! And be sure to share this with friends who might want to save a little green while being green.
Posts Tagged ‘marketing’
I am so excited about my latest client testimonial that I want to shout it from the rooftop. Of course, the neighborhood crows could care less, so I’ll post it here, instead.
Craig Nielsen, owner of Shasta Trout sent this along this morning. We did a complete redesign of their website porting everything to WordPress, adding a lot of new content, and got Craig up and blogging with a couple hours of training. We also took a few photos to add to the site (one of which was picked up by Klean Kanteen for their new site thanks to our friends at Stickeen), and have been working on several smaller promo design projects as needed.
“It is impossible to recommend H2Meyer more highly. Their photography, graphic design work and website development have exceeded all our expectations. Not only were the final products exceptional but the process at each step was a joy, fostering the creativity of all those involved. H2Meyer is an exceptional value, there may be no better designer at any price!”
Wow! Now that’s a testimonial!! Thanks again, Craig. We love working with you!
If you’re looking for the finest Fly Fishing Guide Service on the West Coast, check out Shasta Trout!
I found out via Facebook that I have a photo published in this week’s Portland Mercury…. (Ahh… takes me back to my days of being published in the local weekly music rags.) Sadly there is no photo credit. The photo, of Sunset Valley frontman Herman Jolly, was taken ages ago with a Canon S40 point and shoot. I was at the height of my “let’s push the bounds of what this little camera can do” experimentation. That was also about this time I decided I really needed to step up to a DSLR. While I was becoming frustrated with shutter lag and the very limited control, I think the time I spent really digging into and exhausting all the features available BEFORE upgrading, really made me appreciate the DSLR when I finally switched.
This discovery brings up many topics in my mind. Chief among them: ensuring proper credit and protecting images that are shared online. Upon searching for images of Sunset Valley, I found several blogs using a version of the photo above or one of several other shows I shot and naively uploaded to my old Mac.com page. The reality is I was not a pro shooter at the time, and didn’t really expect to become one again. Of course, now that I am, I regret that I have missed out on several opportunities for some free advertising. And moreover, having now had my eyes opened, what will I change going forward? I already watermark everything and take full advantage of exif data… I know there are a lot of opinions out there, and countless products designed to protect copyright holders. But how helpful are they, really?
On a side note, I am VERY excited to see Sunset Valley tonight. As the article mentions they had a prior “last” show, which happened to be my wedding day, so I missed it. Now I just need to decide what to toss into the camera bag…
Well, in my effort to think up new ways to make my business effort greener, it occurred to me today to look into finding a green web host. Much to my delight there were several to choose from, each offering various incentives like free software, access to sustainable marketing guides/libraries, planting trees for new customers, multiple/unlimited domains, etc. My favorite after reading through all the options is ThinkHost and I will now be referring anyone who asks to them. I will likewise be moving my own sites to ThinkHost as they come up for renewal. And better still, I can put them all on the same hosting account. Yay!
There’s a lot of truth in this comic for most independent photographers… I know I didn’t fully anticipate how expensive this would get. I suppose when it was just my “hobby”, I didn’t have the need to keep track of how much money I spent on equipment, software, computers, etc. But now it’s a requirement. I only have one word: ouch. So now I need to really focus on building a business, getting work more consistently, and yes, marketing myself.
I’m not 100% sure what the best approach is, so I’m throwing all kinds of stuff at the wall and seeing what sticks. I think the first thing I need to do is find a mentor or two, second is do a LOT more networking. And I need to revamp my website to start driving more traffic this way.