We’re taking a big leap this year and running our biggest advertising campaign ever! And we have chosen to work with the only directory we actually use, the ReDirect Guide. If you are not already familiar with them, the ReDirect Guide is “The Healthy & Sustainably Lifestyle Directory” with editions in Portland/Vancouver, Salt Lake City/Park City, and Denver/Boulder/Ft Collins. Their mission is to “foster the growth of the sustainable business community, facilitate green lifestyles, and empower consumers to leverage their everyday purchasing decisions into powerful and measurable support for social responsibility, environmental stewardship, and healthy communities.” It is truly a badge of honor to be a Certified Green Business, and we’ll be wearing ours proudly. The print edition with our ads will be available on Earth Day, April 22, 2013. In the meantime, check out our listing on the website – there are coupons! And be sure to share this with friends who might want to save a little green while being green.
Posts Tagged ‘earth friendly’
Well, in my effort to think up new ways to make my business effort greener, it occurred to me today to look into finding a green web host. Much to my delight there were several to choose from, each offering various incentives like free software, access to sustainable marketing guides/libraries, planting trees for new customers, multiple/unlimited domains, etc. My favorite after reading through all the options is ThinkHost and I will now be referring anyone who asks to them. I will likewise be moving my own sites to ThinkHost as they come up for renewal. And better still, I can put them all on the same hosting account. Yay!
American Photo recently published “Assignment Earth: A Photographic Mission to Save the Planet“. This is a series of articles including ways for photogs to embrace sustainability, (Thirteen Ways to be a Greener Photographer), and several galleries by “conservation photographers”–those who shoot with the intent of raising awareness about environmental issues.
There is also a mini feature of products that are “low impact”, but with the exception of a solar panel, rechargeable batteries and recycled photo paper, they are products that would inspire “upgrade” behavior that would likely lead to more stuff ending up in a landfill somewhere. It is a slippery slope to recommend buying new products to become more “green”–sustainability is a mind set, not a product line. That said, there are times when it is simply necessary to purchase new products, and at those times, it’s nice to see the market being populated with more responsible choices.
One product I’ve been experimenting with that didn’t make the list is ViaStone. This is a tree-less paper made out of limestone. I first read about it on TreeHugger, and managed to get my hands on some earlier this year. I’ve only been able to try the matte finish papers, but the print quality is very nice. The finish limits its useful application, but it works well for brochures, letterhead, and the like. I’m hoping to find a more artful use for it as well, like b+w prints, for example.
The double sided business cards are microperfed, but do not separate as cleanly as some other similar products. Tiny ridges are unavoidable, and unfortunately lend a less than professional presentation.